European Behaviour AI Company Raises $11 Million

The funding round will scale the deployment of the company's computer vision-based technology in Asia, Europe and North America to ethically understand and predict human behaviour.

By Joel Davies -

Humanising Autonomy, a behaviour AI company using modular, low-power computer vision technology to ethically understand and predict human behaviour, has raised an $11 million Series A funding round. The recent funding follows a $6 million Seed round and brings the total capital raised to $17 million.

Powered by patented computer-vision models and adhering to the strict ethical use of data, Humanising Autonomy’s Behaviour AI platform offers usable insight, both in real-time and for historical analysis to help customers make smarter business decisions. The London-based company is the recipient of the Queen’s Awards for Enterprise: Innovation 2021, Together for Safer Roads Truck of the Future Award, and Forbes 30 Under 30.

Co-led by Beacon Capital LLP and Emellience Partners, the strategic investment arm of Nihon Unisys Group, this funding will accelerate its cloud-based deployment into additional industries and geographic markets. Funding will also help to scale the use of its Behaviour AI platform to inform business decision-making processes that use data captured from cameras.

“People are interacting with machines more than ever before”, said Maya Pindeus, co-founder and chief executive officer of Humanising Autonomy. “Whether we’re walking, shopping, driving, looking at billboards or just being at work, our world is laden with automation that doesn’t understand how people behave. That lack of human context leads to inefficient decisions by the machine, uninformed operational strategies by the business responsible for them and, ultimately, a poor experience for us as people.

“Our technology is changing how machines understand people and how businesses evaluate and extract insight from their data. We are delighted to work with our new partners Emellience and Beacon Capital in scaling our efforts in developing ethical technology built around people to ensure human/machine interaction is safer, more efficient, effective and more human”.

humanising autonomy $11 million funding
Humanising Autonomy’s software in use within a car. Image: Humanising Autonomy.

Since partnering with chip manufacturers such as Ambarella and launching new cloud-based products in 2020, Humanising Autonomy has expanded the value and application of its GDPR-compliant software. The company is set to launch products for advertisement effectiveness, smartphone applications, and construction and warehouse safety in 2022.

It will also expand its existing offerings within the automotive and dashcam industry, where Humanising Autonomy’s software can alert drivers in real-time of potential safety incidents and inform fleet management systems of risky driving situations. Humanising Autonomy states it will also use this investment to expand its team across EuropeAsia and North America.

Maria Dramalioti-Taylor, managing partner at Beacon Capital said: “Humanising Autonomy takes a radically new approach to solving the challenges of human-to-machine interaction and catalysing the adoption of autonomous technologies in densely populated areas such as cities, large construction sites or hybrid robotic lines.

“Humanising Autonomy fuses computer vision, AI and edge computing and has gained an impressive set of clients over a very short period of time. We are excited to have the opportunity to work with Maya, Raunaq and Leslie and be part of their journey in creating an environment where machines and humans coexist synergistically and risk-free”.

The Series A round also saw participation from new and existing investors, including Anthemis Group, Global Brain Corporation, Synapse Partners, Amplifier, Aken Capital and Guy Hands, founder and chairman of Terra Firma Capital Partners, one of Europe’s largest private-equity firms.

You can find more information about Humanising Autonomy and its $11 million funding round on its website.

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