Mobius Labs Joins the Bynder Marketplace

By Joel Davies -

Mobius Labs, a provider of next-generation, artificial intelligence-powered computer vision solutions has announced it has joined the Bynder Marketplace enabling customers to add Mobius Labs Superhuman Vision™ to their applications, devices and processes.

Bynder is a digital asset management (DAM) platform that offers dozens of integrations with some of the biggest names in software, including Spotify, Puma and Icelandair. With the addition of Mobius Labs to this roster, its customers can analyse, classify and deploy visual media.

“We are extremely proud of this new partnership with Bynder and to be part of their established marketplace is a testament to our teams’ dedication and hard work over the last few years”, said Appu Shaji, CEO and Chief Scientist at Mobius Labs. “Bynder is recognised for working with global brands in the DAM sector and we look forward to bringing our solution suite to these companies and working with the Bynder team to expand our offering even further”.

The partnership also reflects major advances in computer vision over the last couple of years. This includes so-called ‘edge’ solutions where AI runs on local apps or devices instead of servers and data centres. Mobius Labs is a leader in this space, enabling Bynder customers to deploy Mobius Labs Superhuman Vision™ as an SDK on-premise to protect content and data privacy.

Mobius states that the partnership “comes at a critical moment” as demand for AI and computer vision, especially in marketing and media organisations, is “increasing dramatically due to the sheer volume of digital assets managed by these businesses”. Image: Mobius Labs.

Bynder partners with agencies, digital consultants, DAM experts, and technology leaders who can take advantage of Superhuman Vision’s™ image and video keywording, similarity search, aesthetic ranking and facial recognition. Whilst many features are available out of the box, organisations can also train the software to recognise the content and context of their archives. This ‘no-code’ interface enables non-technical employees to fine-tune the technology without the need for internal IT specialists or external resources.

“We are pleased to partner with Mobius Labs and to welcome them to the Bynder Marketplace offering an AI and computer vision-led solution for our clients. Mobius Labs delivers a solution that offers deep content insights alongside simple management and powerful performance. We are particularly impressed with the data points and results we have seen from Mobius Labs”, said Brad Kofoed, Senior Vice President, Global Alliances and Channels at Bynder.

You can find more information about Mobius Labs and Bynder on the companies’ respective websites.

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