Telstra Purple Bolsters IoT Offering via Acquisitions

Telstra Purple, the largest Australian owned technology services business, has announced it will acquire two Australian companies to bolster its IoT capabilities and accelerate its industry vertical growth ambitions.

Telstra Purple is the largest Australian owned technology services business, bringing together Telstra Enterprise’s business technology services capabilities and a number of its recently acquired companies focused on outcome-based, transformative tech solutions.

Of the two acquisitions from Telstra Purple, Alliance Automation is the most significant as the firm is one of Australia’s largest independent providers of IoT industrial automation solutions and control systems. Founded in 2010, Alliance Automation is headquartered in Brisbane with several offices around Australia staffed by more than 250 engineers and consultants. It provides services in technical advisory and design, electrical and automation engineering, project management, site installation, business intelligence, operational technology cyber security and 24×7 support.

The second acquisition is of Aqura Technologies, which delivers key technology and telecommunications infrastructure solutions including industrial wireless, complete access networks, unified communications and industrial IoT. A wholly-owned subsidiary of ASX-listed Veris, Aqura Technologies has more than 90 staff across Perth, Brisbane, Adelaide and Melbourne as well as a fly-in-fly-out workforce that services all parts of Australia.

Head of Telstra Purple, Christopher Smith, said the deals were testament to Telstra Purple’s successful growth strategy: “As our 10th and 11th acquisitions, Alliance Automation and Aqura Technologies will accelerate Telstra Purple’s growth, particularly in IoT, cloud and security, across key industry verticals, which are important building blocks of our T25 strategy.

“Both companies have demonstrated consistent historical growth, close customer and vendor relationships, backed up by a deep pool of specialist talent with a strong pipeline and growth outlook. We were impressed by their people, expertise and capabilities and believe they will be very valuable additions to the Telstra Purple team”.

Following the acquisitions, Telstra Purple will be able to offer professional and managed services capabilities to deliver industrial-grade wireless and fixed networks in remote and underground operations (Aqura Technologies), whilst expanding the potential for digital transformation services, industrial automation capabilities, digital twins, smart spaces and operational technology cyber security (Alliance Automation).

It’s believed these acquisitions will bolster Telstra Purple’s presence across mining, energy, oil and gas, utilities and defence projects, and increase its automation and digital transformation engagements. Alliance Automation and Aqura Technologies’ industrialised capabilities and solutions will also be valuable in adjacent industries including supply chain, agriculture and manufacturing.

Managing Director and CEO of Alliance Automation, Matthew Griffiths said, “Alliance Automation is excited to join Telstra Purple. The opportunities that arise out of our complementary capabilities, but shared customer and employee centric services base will enable us to jointly provide world class digital transformation strategies to improve operational efficiencies for all our customers.

“Joining Telstra Purple will provide unparalleled value propositions for both our employees and our customers, taking Alliance Automation to the next level of technical capability and accelerating our push toward Industry 4.0 excellence for all of our customers”.

You can find more information about Telstra Purple and its acquisitions on its website.

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